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- HOME
- RECENT NEWS
- COMMITMENTS, TARGETS AND GOALS
- CARBON FOOTPRINT ANALYSIS
- STRATEGY: REDUCTIONS, RENEWABLES, OFFSETS
- ONGOING INITIATIVES
- WORKING WITH PARTNERS
- ENGAGING OUR PEOPLE
- OFFSETTING UNAVOIDABLE EMISSIONS
- REACHING OUR AUDIENCES
David Penberthy
Editor, The Daily Telegraph
The Fox lot in Los Angeles recycles 80 percent of its solid waste, as well as paint, batteries and electronics
Strategy: Reductions, Renewables, Offsets
Getting our own house in order is of utmost importance. Each News Corporation business is striving to improve its energy efficiency and source electricity from renewable sources. As a last resort, we will offset emissions we cannot avoid.
Reducing our energy use will involve all our business practices and functions. This diagram shows how departments within each one of our business units are taking action on energy use and climate change.
- HR & Internal Communications: Launching of dedicated intranet site, with information and tips on saving energy as well as rewards and incentives for employees
- Procurement: Broadening relationships with advertisers, suppliers and distributors
- Facilities & Engineering: Investigating and implementing energy-efficiency and renewable power opportunities
- Information Technology: Reducing the energy consumption of personal computers and ensuring that our data centers are as energy-efficient as possible
- Transportation: Experimenting with more fuel-efficient vehicles for our fleets
- Creative Development: Exploring funny, meaningful and exciting ways to address energy use and climate change
- Marketing: Developing campaigns to educate our audiences on ways to save energy
Examples of Ongoing Initiatives
Our initial actions are aimed at making our companies as energy efficient as possible. For each product we deliver, every newspaper we publish, every
television program we produce, every new website we launch we will ask ourselves, is there a more energy efficient way to do this?
Our commitment to energy efficiency and addressing climate change will become a part of everything we do, from recruiting new employees and
developing relationships with business partners to designing movie sets and bringing DVDs to market.
Lighting [+]
We will use more energy-efficient lighting wherever possible. Replacing lighting often has a good economic return in addition to reducing our carbon footprint. Some of the ways we are increasing the efficiency of our lighting include:
- On the Fox studio lot in Los Angeles, a review of lighting found 45 percent of electricity could be saved with more energy-efficient lighting.
- STAR found in their headquarters in Hong Kong they could remove one out of every three light bulbs in some areas while still providing enough light.
- Our new Fox Networks Center in Houston will utilize the latest light-emitting diode (LED) lighting technology in all of its master control rooms.
Transportation [+]
We can also be more efficient in how we transport our goods and people. With the introduction of hybrid vehicles to the market, we can reduce the amount of carbon we emit per mile for some activities.
At News America Marketing in the U.S. and at News Digital Media in Australia, we've already begun replacing existing cars for the salesforce fleets with hybrid vehicles. Also, we are experimenting with solar powered golf carts for shuttling employees around the Fox studio lot in Los Angeles
Information Technology [+]
Electricity consumption associated with computer use in our offices and data centers is growing. As our operations and employees rely more heavily on technology, this component of our carbon footprint will continue to grow. We are actively pursuing initiatives that will lower the electricity use of our computers and servers while continuing to increase productivity and performance. We are also encouraging our people to turn off PCs, TVs and lights when they're not in use.
In one office we discovered that just by turning off an automatic screensaver we could reduce power consumption of computers by a third.
Facilities [+]
Our newer buildings already incorporate many energy efficient features, some of which are becoming standard building practices (e.g., variable speed pumps, high efficiency chillers and other energy saving products). We will continue to search for opportunities to reduce the electricity used in our buildings:
- The Fox lot in Los Angeles completed three separate efficiency reviews and determined some improvements in lighting and air-conditioning that are now being implemented.
- The Keith Murdoch House in Adelaide, opened two years ago, uses 40% less energy than a typical office building. It uses solar panels to heat water and collects rainwater from the roof to be used throughout the building.
- The new Fox studios building on the Fox lot will be News Corporation's first building LEED-certified by the U.S. Green Buildings Council.
Sourcing Renewable Energy [+]
News Corporation businesses are exploring the use of renewable electricity for all of our operations, where this is economically feasible. Several News Corporation businesses, including News International, HarperCollins UK, Twentieth Century Fox Television and Fox Mobile have entered into contracts to purchase electricity from renewable sources.
In News International's agreement, 70 percent of the electricity
they buy will come from hydroelectric plants in Scotland.