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News Corp. Digital Media Group (NDM) is
responsible for directing the company’s standalone
digital media businesses. Properties within the
portfolio include IGN Entertainment, Fox
Audience Network and Fox Mobile Group.
Web Properties
IGN (http://www.ign.com)
Leading Internet media and services provider focused
on the videogame and entertainment enthusiast
markets. The IGN Network is comprised of IGN.com,
the flagship review and video game content site;
GameSpy (http://www.gamespy.com),
a technology development division building social
components used in online and console games; and
Direct2Drive (http://www.direct2drive.com),
a leading destination site for downloading online
game content. IGN also includes AskMen.com, the
world’s leading men’s lifestyle site.
FAN
The Fox Audience Network (FAN) is a unit of News
Corporation that supports monetization efforts
across the company’s online content portfolio, as
well as third-party publisher sites. FAN leverages
proprietary advertising technology to create
highly-targeted advertising campaigns for a wide
range of marketers, while also delivering
cutting-edge tools and services to third-party
publisher partners, advertising agencies and
research companies. FAN works directly with hundreds
of advertisers to develop customized marketing
programs that optimize both branded and
performance-based strategies. The company also
developed and manages a self-serve advertising
platform, which is currently utilized by more than
30,000 advertisers. In all, FAN reaches more than
158 million consumers each month* and owns
partnerships with more than 700 online publishers.
*Source: comScore Media Metrix, September 2009
Fox Mobile Group
Fox Mobile Group (FMG) is a global leader in mobile content distribution, production and services, offering more of the benefits of mobile entertainment to consumers and business partners than anyone else. A division of News Corp's Digital Media Group, FMG distributes and produces more mobile entertainment to more people and business partners in more ways and in more places than anyone else in the world. Headquartered in Berlin, Germany and Beverly Hills, Calif., FMG is wholly owned by News Corporation (Nasdaq:
NWS, NWSA; ASX: NWS, NWSLV).
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