| Company Information | |
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| News America Marketing 1211 Avenue of the Americas, 5th Floor, New York, NY 10036 Phone: 212-782-8000 Fax: 212-575-2769 |
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| Primary Press Contact | |
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Laura Richards, Vice President Corporate Communications Phone: 212-782-8145 Fax: 212-302-4553 E-Mail: lrichards@newsamerica.com |
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| Description of Business | |
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News America Marketing®, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company’s product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,300+ newspapers and over 40,000 supermarket, drug, mass merchandise and dollar-store locations across the country, including Albertsons, Kroger, Winn-Dixie, CVS, Rite Aid and Family Dollar. News America Marketing’s diverse portfolio of consumer-marketing programs includes: IN-STORE MEDIA SmartSource® At-Shelf Sampling SmartSource CartsSM SmartSource® Electronic Shelf Programs SmartSource® Freezer Programs SmartSource Shelftake One® SmartSource Shelftalk Banner® SmartSource ShelfvisionSM SmartSource Showcase® SmartSource Bonus BoxSM SmartSource Coupon Machine® SmartSource Floortalk® SmartSource Price Pop GuaranteedSM SmartSource ShelftalkSM SmartSource Shelftalk Banner® Extra SmartSource Shelfvision VideoSM SmartSource Showcase® Extra HOME-DELIVERED MEDIA SmartSource Magazine® Direct Response Advertising SmartSource Custom Publishing® Partnerships Themed Events ONLINE MEDIA SmartSource Online Savings NetworkSM DATABASE MARKETING SmartSource Direct® TRADE MARKETING SmartSource Price Feature Plus® MERCHANDISING SERVICES News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand; in addition, we have a network of advertising and promotion partners in Asia, Europe, South America and Africa. |
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| Last updated: December 13, 2007 | |