| Company Information | |
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| News America Marketing 1185 Avenue of the Americas, 27th Floor New York, NY 10036 Phone: 212-782-8000 Fax: 212-575-2769 |
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| Primary Press Contact | |
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Laura Richards, Vice President Corporate Communications Phone: 212-782-8145 Fax: 212-302-4553 E-Mail: lrichards@newsamerica.com |
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| Description of Business | |
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News America Marketing®,
News America Marketing, is the leading single-source
provider of consumer marketing services. The company’s
product portfolio, marketed under the SmartSource® brand
name, consists of the first branded free-standing
insert, known as SmartSource Magazine®, various in-store
marketing products, merchandising services, database
marketing tools and online promotions. These products
and services allow marketers to deliver a brand message
to over 200 million consumers each month via a network
of 1,500 newspapers and over 50,000 supermarket, drug,
mass merchandise, dollar, and office supply-store
locations across the country, including Kroger, SuperValu, Safeway, Publix, Food Lion, CVS, Rite Aid,
Walgreens, and Family Dollar. News America Marketing’s diverse portfolio of consumer-marketing programs includes: IN-STORE MEDIA SmartSource® At-Shelf Sampling SmartSource CartsSM SmartSource Coupon Machine® SmartSource Floortalk® SmartSource Price Pop GuaranteedSM SmartSource Shelftake One® SmartSource ShelftalkSM SmartSource Shelftalk Banner® SmartSource Shelfvision VideoSM SmartSource Showcase® SmartSource SmartSamplingSM HOME-DELIVERED MEDIA SmartSource Magazine® SmartSource Custom Media Direct Response Advertising Partnerships Themed Events ONLINE MEDIA SmartSource Online www.smartsource.com TRADE MARKETING SmartSource Price Feature Plus® DATABASE MARKETING SmartSource Direct® MERCHANDISING SERVICES News America Marketing—International provides consumer-marketing services in Canada, Australia and New Zealand; in addition, we have a network of advertising and promotion partners in Asia, Europe, South America and Africa. |
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| Last updated: July 29, 2009 | |