Business Unit News
Wall Street Journal Launches Multimedia Brand Campaign "Live In The Know"
NEW YORK, Jan. 14, 2010 (GLOBE NEWSWIRE) – The Wall Street
Journal today announced a new multimedia brand advertising campaign
entitled, "Live in the Know." The campaign aims to communicate the
Journal's value of going beneath the headlines and sound bites so
readers can gain a deeper understanding of the facts and perspectives behind
news and events. The campaign debuts Jan. 18 and will appear across print,
online and broadcast and cable television.
"As the top-selling newspaper in the U.S., The Wall Street Journal
is unequalled in its reach to affluent and educated readers," said Jim
Richardson, vice president of brand marketing for The Wall Street
Journal. "The campaign highlights the breadth and deeper understanding
readers get every day only from reading the Journal. We want to
invite new readers to discover the diverse coverage The Wall Street
Journal delivers, from business news, world news and politics to more
personal topics such as wellness, personal finance and leisure pursuits."
The campaign was developed by the mcgarrybowen advertising agency under the
direction of chief creative officer, Gordon Bowen.
"We are pleased to partner with such an iconic brand as the Wall Street
Journal, creating compelling, relevant messaging while growing with
them as their business model evolves," said Mr. Bowen.
For more information about, "Live in the Know," please go to
http://www.dowjones.com/wsj/liveintheknow.
###
About The Wall Street Journal
Founded in 1889, The Wall Street Journal is the world's leading
business publication. Boasting more than two million subscribers, the
Journal is the largest newspaper by total paid circulation and has the
largest individually paid circulation of the top 25 U.S. newspapers.
The Wall Street Journal franchise, with a global audience of 3.8
million, also comprises The Wall Street Journal Asia, The Wall Street
Journal Europe and The Wall Street Journal Online at WSJ.com, the leading
provider of business and financial news and analysis on the Web with more
than one million subscribers and 26 million users per month. WSJ.com
is the flagship site of The Wall Street Journal Digital Network, which also
includes MarketWatch.com, Barrons.com and AllThingsD.com. The Wall Street
Journal Radio Network services news and information to more than 375 radio
stations in the U.S. The Journal holds 33 Pulitzer Prizes for
outstanding journalism, and, in 2009, was ranked No. 1 in BtoB's Media Power
50 for the 10th consecutive year.
The Wall Street Journal logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=2641
About mcgarrybowen
Founded in 2002, mcgarrybowen is a full-service communications agency
headquartered in New York with offices in Chicago. The agency works with
many of the world's best known brands including, Disney, Chevron, JPMorgan
Chase, Crayola, Kraft, Verizon, News Corporation, Marriott, Sharp, Pfizer
and the Wall Street Journal. For more information, visit
www.mcgarrybowen.com.
Contact:
Media Contacts:
Emily J. Edmonds
Dow Jones & Company
(212) 416-2635
emily.edmonds@dowjones.com
Ashley S. Huston
Dow Jones & Company
(212) 416-2025
ashley.huston@dowjones.com