Business Unit News
Wall Street Journal to Launch New Travel Service Offering Customizable Packages for Consumers
NEW YORK , Jan. 28, 2010 – The Wall Street Journal today
announced the launch of WSJtravel (http://WSJtravel.com),
a new service offering customizable experiences to domestic and international
destinations, including Europe, Asia, South America, Africa and Australia.
Available to all consumers, WSJtravel will offer nearly 50 travel packages at
launch, spanning a range of budget levels, with more to be added in the coming
weeks.
“WSJtravel is the latest extension of The Wall Street Journal franchise
and we established this service to offer something truly unique and distinct to
travelers,” said Imtiaz Patel, vice president of group sales and strategy for
The Wall Street Journal. “WSJtravel vacations will let individuals,
couples or families experience a destination from the Journal’s
viewpoint through a collection of trips that enrich a traveler’s knowledge and
immerse them into a particular destination.”
WSJtravel offers two levels of vacation experiences, Signature and Classic.
Though differentiated by their complexity and inclusions, these trips are
identical from a quality and customer experience perspective.
- WSJtravel Signature Vacations are premier
experiences epitomized
not only by their source of inspiration, but also by their unique
combination of destinations, activities andsensory experiences.
These vacations are designed for those who have a desire to see
and do something beyond the ordinary. - WSJtravel Classic Vacations offers
travelers who are interested
in more than an air, hotel and sight-seeing experience, a primer
for their chosen destination.
In addition to destination-based trips, customers will find a
number of thematic, unique trips, such as Wine and Food in Napa
Valley, which includes dinners at Michelin-rated restaurants and
invitations to wineries that aren’t open to the general public.
A Bibliophiles trip to Tuscany offers a week’s stay in a
1,000-year-old castle, along with daily classes, talks, seminars
and museum visits at the castle, as well as in Florence, through
the Tuscan countryside and in Siena, tying rare book collecting
into the adventure. A culinary journey through Vietnam immerses
travelers into the essence of the people and society of Vietnam.
This trip offers a real understanding and perspective into the
Vietnamese culture.
The Journal has partnered with Advanced Travel Center
LLC on this new initiative.
WSJtravel is operated independently of The Wall Street
Journal’s news department, as the Journal
maintains separate news and business operations.
To learn more about WSJtravel, please go to
www.WSJtravel.com or call
1-888-WSJ-Trip.
About The Wall Street Journal
Founded in 1889, The Wall Street Journal is the world's
leading business publication. Boasting more than two million
subscribers, the Journal is the largest newspaper by
total paid circulation and has the largest individually paid
circulation of the top 25 U.S. newspapers. The Wall Street
Journal franchise, with a global audience of 3.8 million,
also comprises The Wall Street Journal Asia, The Wall Street
Journal Europe and The Wall Street Journal Online at WSJ.com,
the leading provider of business and financial news and analysis
on the Web with more than one million subscribers and 26 million
users per month. WSJ.com is the flagship site of The Wall Street
Journal Digital Network, which also includes MarketWatch.com,
Barrons.com and AllThingsD.com. The Wall Street Journal Radio
Network services news and information to more than 375 radio
stations in the U.S. The Journal holds 33 Pulitzer
Prizes for outstanding journalism, and, in 2009, was ranked No.
1 in BtoB's Media Power 50 for the 10th consecutive year.
Contact:
Emily J.
Edmonds
Dow Jones & Company
(212) 416-2635
emily.edmonds@dowjones.com
Ashley S. Huston
Dow Jones & Company
(212) 416-2025
ashley.huston@dowjones.com