Business Unit News
SmartMoney Names Diller as Publisher
NEW YORK, May 4 2010 – SmartMoney, the personal
finance magazine from The Wall Street Journal, has named Ed
Diller as publisher. In this role, he will oversee all print
advertising sales for the publication, working directly with the
integrated Wall Street Journal sales team.
"Ed is regarded as a high-energy, creative thinker who brings
effective ideas to the table," said Andy Seibert, president of
SmartMoney. "The Journal's integrated sales force is uniquely
positioned to serve clients in a dynamic way across multiple
platforms, and we look forward to Ed's leadership and ability to
help grow SmartMoney."
"The recent acquisition of SmartMoney creates another
opportunity for our integrated sales force to help advertisers
reach an affluent, targeted audience across our stable of
high-quality brands and products," said Michael Rooney, chief
revenue officer, The Wall Street Journal. "Ed is already a
valued member of our team, and this is a great opportunity for
both him and SmartMoney."
Mr. Diller currently serves as multi-media sales director for
The Wall Street Journal in San Francisco. He joined Dow Jones in
2003 as an account executive and previously served in
advertising sales roles with CBS MarketWatch, prior to the Dow
Jones acquisition, Lycos and AOL. Mr. Diller graduated from the
University of California at Davis with a degree in political
science.
Mr. Diller will relocate to New York to begin his new role on
July 1.
About SmartMoney
SmartMoney (www.smartmoney.com),
the personal financial magazine from The Wall Street Journal,
was launched in 1992 to service the need for personal finance
information among a group of affluent and sophisticated
Americans. The SmartMoney editorial team has won three National
Magazine Awards.
SmartMoney.com was launched in 1997 to reflect the magazine's
strong background of personal finance, as well as to provide
users with innovative interactive tools and worksheets.
SmartMoney.com has become the most comprehensive resource on the
Web for private investors, providing top-quality financial
reporting, commentary and analysis, and decision-making tools.
The site features a portfolio management system; a
subscription-based product, SmartMoney Select; and its signature
product, the Map of the Market, which allows users to visualize
the wide-ranging market in a single view. The site was awarded
the 2001 National Magazine Award for "Best Interactive Design"
from the American Society of Magazine Editors and has been
praised by Forbes, Fortune, PC Magazine and The Web Marketing
Association.
SmartMoney.com Licensing is a leading supplier of the Web's best
interactive tools for financial planning, market analysis and
data visualization. SmartMoney recognizes the challenge
interactive marketers face today of building high quality,
competitive Web sites. Tools and content are provided through
fully hosted turnkey solutions and custom integration options to
meet the needs of top financial institutions and other Fortune
500 companies worldwide.
Custom Solutions from SmartMoney is a full-service custom
publishing and communications group. It was launched in 1999 by
SmartMoney as a joint custom-publishing venture of Hearst
Communications and Dow Jones & Co., Inc. Taking a consultative
approach with clients, Custom Solutions reaches more than 15
million consumers each quarter through custom newsletters and
magazines, personalized and segmented communications, and
engaging online educational content. Custom Solutions'
industry-leading print-on-demand 1:1 communications systems
produce millions of communications on-demand each year.
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Contact:
Dow Jones & Company
Media Contacts:
Ashley S. Huston
(212) 416-2025
ashley.huston@dowjones.com