Business Unit News
Fox Sports en Español Dominates 2010
Hispanic Sports Network is No. 1 in Prime Time
Los Angeles – June 14, 2010 – Fox Sports en
Español (FSE), the country’s top Spanish-language sports brand,
is the no. 1 Hispanic cable sports network in prime time in
2010, and was no. 1 for the six consecutive weeks leading up to
May 30. The network has also experienced tremendous year-to-year
prime time and total day ratings growth in households and
several key demographic categories.
Much of the growth is driven by FSE’s first-year coverage of the
UEFA Champions League, as well as viewership growth for Mexican
League Soccer and the network’s flagship commentary program,
Tribuna Fox Sports.
“These ratings numbers clearly validate our mission of providing
consistent sports coverage, with the best analysis, of any
Hispanic sports network,” said Raul de Quesada, senior vice
president and acting general manager of Fox Sports en Español.
“Our commitment to bring viewers on-the-ground coverage is
consistent with the programming that keeps them tuning in to our
network.”
Building on its programming commitment to televise big sports
events and original programs, FSE’s growth in prime-time viewing
during the second quarter of 2010 is up +30% (0.79 vs. 0.61) in
household rating, +32% (0.49 vs. 0.37) in Men 18-34, and a huge
+82% (0.69 vs. 0.38) in Men 35-54 compared to January to May
2009.
The surge in year-to-year prime time ratings is paying
significant dividends in the nightly rankings. So far in 2010,
FSE has ranked as the #1 Spanish language sports network in
prime time 19 out of 23 weeks, including six straight weeks
(4/19-5/30/10). In fact, FSE’s performance is strong enough to
make it the #3 network in prime time among all Spanish language
cable networks for the 2010 season to date.
FSE’s growth story isn’t just limited to prime time as total day
ratings are also posting strong year to year gains. Second
quarter to date, the total day rating is up +46% in households
(0.57 vs. 0.39) and a solid +53% (0.29 vs. 0.19) in adults
18-49, which is important to advertisers. Key male demographics
in total day have also experienced growth with Men 18-34 up +42%
(0.37 vs. 0.26) and Men 35-54 up +67% (0.45 vs. 0.27) versus the
second quarter of 2009.
The growth in prime time and total day ratings are translating
well in the weekly Spanish cable sports program rankings as
typically FSE occupies at least half of the top ten weekly
slots. For example, during the week of May 17, FSE had 6 of the
top 10 programs including a Copa Libertadores match featuring
fan favorite Chivas at #1; the UEFA Champions League final
between Bayern Munich and Inter Milan at #2; and Tribuna Fox
Sports at #5.
Two weeks ago, for instance, the International Friendly soccer
match between Mexico and England gave FSE the week’s #1 and #2
Spanish cable sports programs, with the live match at 3pm ET
pulling in a 2.98 HH rating. Later that same evening, the encore
presentation did even better, averaging a 3.11 HH rating and
270,000 viewers. Overall, FSE was #1 in households (0.73), total
viewers (64k), adults 18-49 (0.41), men 18-34 (0.62) and men
35-54 (0.51).
About Fox Sports en Español
Reaching more than 18 million cable and satellite households in
the country, of which almost 6 million are U.S. Hispanic, Fox
Sports en Español is the leader in Spanish-language sports
media. FSE features premier soccer programming with exclusive
coverage of Fútbol Liga Mexicana, Barclays Premier League,
Italian Serie A, UEFA Champions League, Copa Libertadores and
Copa Sudamericana; coverage of the Major League Baseball regular
season, All-Star Game, National League Championship Series and
World Series; championship boxing, UFC® and mixed-martial arts
across four compelling media platforms. Boasting more than 2,100
hours of live and exclusive programming, a robust web site
brimming with streaming video and portable content from FSE
Móvil, FSE is the first name in the U.S. Hispanic sports space.
Fox Sports en Español, a network within the Fox Sports Media
Group, is distributed by Fox Networks Group and operated by Fox
Pan American Sports LLC, an international sports programming and
production entity jointly owned by HM Capital Partners, LLC and
News Corporation’s (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) Fox
Sports International. For more information, visit Fox Sports en
Español online at
www.foxsportsla.msn.com.
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Contact:
Jennifer Serna, FSE -
jennifer.serna@fox.com -
310/444-8736
Melissa Carrion, The Jeffrey Group -
mcarrion@jeffreygroup.com
- 212/620-4100 ext. 313