Business Unit News
Vincent Cordero Joins Fox Sports en Español as Executive Vice President & General Manager
Los Angeles – Vincent Cordero, a seasoned media
executive with outstanding credentials in the U.S. Hispanic
communications industry, has been named executive vice president
and general manager of Fox Sports en Español (FSE), it was
announced today by David Hill, chairman & chief executive
officer, Fox Sports Media Group (FSMG). Mr. Cordero reports to
Hernan Lopez, president and chief operating officer, Fox
International Channels, who in turn reports to Mr. Hill with
respect to this role. Mr. Cordero, a native of Los Angeles,
assumes his new position on July 1, 2010.
Raul De Quesada, who led Fox Sports en Español as acting general
manager, achieving significant ratings gains through the
transition, is staying on as assistant general manager, with the
added title of senior vice president, marketing, Hispanic
Networks.
In his new role at FSE, Mr. Cordero assumes day-to-day
responsibility for the network’s P&L, production, programming,
development, research, marketing, on-air promotion, scheduling,
distribution strategy and identifying new media and business
opportunities for the nation’s leader in Hispanic sports media.
“Over the last several years with Univision, Vincent
demonstrated a consistent ability to develop talent, innovate
and create partnerships that resulted in revenue growth, new
program formats, enhanced service and station efficiencies.”
said Mr. Hill. “His ability to integrate television programming
with traditional and new media platforms is essential as we look
to the future.”
Prior to joining Fox, Mr. Cordero spent his entire career with
Univision Communications, one of the top U.S. Hispanic media
companies. In 2005, Mr. Cordero was named vice president and
general manager of the Univision and TeleFutura TV affiliates in
Chicago, WGBO and WXFT. There, he and his team created what
Broadcasting & Cable called in 2009 “a lifeline for the market’s
Hispanic viewers.” This service was recognized with numerous
news and promotions awards, including 37 local Emmy Award
nominations, seven Illinois Broadcaster Awards and an Associated
Press Award. On the business side, Mr. Cordero and his team
significantly grew TV and online revenue, while decreasing
operating expenses. As one Chicago leader noted in Crain’s
Chicago Business in 2007, “he showed you can do well by doing
good.”
Mr. Cordero and his team’s many innovations and achievements
include: integrating the Univision and TeleFutura local sales
teams; launching an integrated TV/radio morning show in
conjunction with Univision Radio; partnering with Univision
Interactive Media to launch user-generated content promotions
and news segments; initiating televised public service town hall
meetings resulting in the “Best Use of TV” in a marketing
campaign award by the Association of Hispanic Advertising
Agencies (AHAA); and working with the Chicago Board of Elections
to establish a Latino voter registration campaign in 2006,
quadrupling the number of new Hispanic voters and earning the
station the Board of Election’s Public Service Award.
After earning a law degree at the University of Chicago Law
School in 1999, Mr. Cordero joined Univision as an executive
trainee. In 2002, he was promoted to vice president, business
development and labor affairs where among many duties, he
oversaw union matters and the TV Group business plan process.
Mr. Cordero has received several professional recognitions
including: “Next Wave of Leaders” (Broadcasting & Cable, 2009);
“Young Hispanic Corporate Achiever” (Hispanic Association on
Corporate Responsibility, 2008); “40 Under 40” (Crain’s Chicago
Business, 2007); and “Who’s Who in Chicago Business (Crain’s
Chicago Business, 2005-2009). He graduated magna cum laude from
UCLA in 1996, with a triple major in philosophy, political
science and Chicano studies.
“I’m thrilled to be joining Fox Sports en Español the #1 sports
brand in U.S. Hispanic media,” said Cordero. “We’re 100% fan
focused, with a rich history of providing sports fans the
premier, most in-demand and exciting sports events, news and
expert commentary anywhere. I look forward to working with the
best team in the field, and partnering with the phenomenal
talent and assets of our larger FOX and FPAS family in the U.S.
and abroad. We will deliver for our viewers and advertising
partners by building off our base of success, and taking our
brand to the next level through all media platforms.”
About Fox Sports en Español
Reaching more than 18 million cable and satellite households in
the country, of which almost 6 million are U.S. Hispanic, Fox
Sports en Español is the leader in Spanish-language sports
media. FSE features premier soccer programming with exclusive
coverage of Fútbol Liga Mexicana, Barclays Premier League,
Italian Serie A, UEFA Champions League, Copa Libertadores and
Copa Sudamericana; coverage of the Major League Baseball regular
season, All-Star Game, National League Championship Series and
World Series; championship boxing, UFC® and mixed-martial arts
across four compelling media platforms. Boasting more than 2,100
hours of live and exclusive programming, a robust web site
brimming with streaming video and portable content from FSE
Móvil, FSE is the first name in the U.S. Hispanic sports space.
Fox Sports en Español, a network within the Fox Sports Media
Group, is distributed by Fox Networks Group and operated by Fox
Pan American Sports LLC, an international sports programming and
production entity jointly owned by HM Capital Partners, LLC and
News Corporation’s (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) Fox
Sports International. For more information, visit Fox Sports en
Español online at
www.foxsportsla.msn.com
back to top |
return to list
Contact:
Lou D’Ermilio, FOX Sports Media Group 212/556-2573,
loud@fox.com
Brian Peterson, FOX Networks 310/369-0009,
brian.peterson@fox.com