Business Unit News
FOXSoccer.com Kicks Off 2010 FIFA World Cup with Massive Traffic
Los Angeles, CA (June 17, 2010) – Fox Soccer
Channel’s website,
Foxsoccer.com, has ridden the tidal wave of excitement
during the opening week of the 2010 FIFA World Cup™, logging
over 86 million page views and 4.2 million unique visitors over
the first five days of the tournament (June 11-15).
With an average of 17.2 million page views per day, this growth
in traffic for Foxsoccer.com shows that the world’s most-watched
sporting event is also shaping up to be a transformative digital
experience. Total page views are up 28% compared to the first
five days of the 2006 FIFA World Cup™.
Between June 11 and June 15, the 4.2 million unique visitors
viewed more than 20 pages each on average, spending 12 minutes
and 34 seconds on the site. Live match scoring pages are
clocking an average of over 26 minutes per visitor, 200-300%
more time than similar applications for other sports.
In addition, World Cup™ coverage has attracted more
international fans to Foxsoccer.com than ever before with 7% of
visitors coming from outside the United States. Meanwhile, 49%
percent of the FOXSports.com
audience also spent time on Foxsoccer.com between June 11-15,
demonstrating the increase in popularity of international soccer
in America.
“The surge in traffic to Foxsoccer.com demonstrates the
insatiable demand for anything related to the 2010 FIFA World
Cup™, and our combination of the most in-depth analysis,
exclusive video content and interactive elements aim to serve
the vast audience in search of information and entertainment
surrounding this tournament,” said Bhavesh Patel, Vice President
of Interactive Media for Fox Sports International. “These
astounding numbers reinforce Foxsoccer.com’s position as the
ultimate resource for all things soccer.”
Foxsoccer.com hosts a comprehensive 2010 FIFA World CupTM
resource that offers fans real-time
Match Trax with complete statistical data,
web-exclusive video commentary from Fox Soccer Channel’s
expert analysts Andy Gray and Richard Keys of Ticket to South
Africa plus blogs from Fox Soccer Channel
commentators and
columnists in South Africa. Also featured are an
interactive map of nations,
photo galleries, a
venue guide and a comprehensive look at each of the
32
teams vying for the title. Fans can engage with interactive
elements such as the Fox Soccer
Predictor, game where anyone can prognosticate which nations
will advance in the tournament and share their predictions with
friends on Facebook, and the
Epic Goal game where users can form teams with their
friends, train their players in various skills, and lead their
teams to victory in match-play simulation..
Source: Unica: Net Insights
About Foxsoccer.com
Foxsoccer.com is America’s most visited online soccer
destination, serving as the most comprehensive source for
year-round soccer with match highlights, headlines, stats, photo
galleries and commentary from leading soccer experts and
analysts. A complement to Fox Soccer Channel and Fox Soccer
Plus, the web site educates and entertains soccer enthusiasts
throughout the United States with coverage encompassing
England’s Barclays Premier League, the UEFA Champions League,
Italy’s Serie A, Major League Soccer, Women’s Professional
Soccer, the Argentine First Division and the Australian Hyundai
A-League, in addition to such global tournaments as the English
FA Cup, FIFA Club World Cup™ and CONCACAF Champions League™. In
addition, live and on-demand match streaming is available via
Foxsoccer.tv.
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Contact:
Chelsea Hettrick, mPRm Public Relations, 323.933.3399
ext.4261, chettrick@mprm.com
Ben Alkaly, Fox Soccer Channel, 310.444.8642,
ben.alkaly@fox.com