Business Unit News
Todd Siegel To Lead Fox Cable Sports Ad Sales
New York – Veteran advertising sales executive Todd
Siegel has been promoted to Executive Vice President, Fox Cable
Sales, and now heads ad sales for Fox’s sports cable networks,
including SPEED, Fox Soccer Channel, FUEL TV and national
programming at Fox Sports Net. All four networks come under the
FOX Sports Media Group, a division of Fox Networks Group. Siegel
reports to Lou LaTorre, President, Fox Cable Sales.
Siegel’s new responsibilities include oversight of the Fox cable
ad sales offices in New York, Los Angeles, Chicago and Detroit,
each network’s respective brand manager, integrated marketing
and ad sales research.
SPEED named Siegel senior vice president, Ad Sales in 2004,
where his responsibilities included pricing and planning for the
network as well as sales, integrations and sales management.
Upon Siegel’s promotion, effective immediately, David Safran
takes over day-to-day oversight of ad sales for the network.
“Todd’s leadership, vision and commitment to excellence make him
the perfect executive to lead our cable sports ad sales effort
going forward,” said LaTorre. “Todd understands that long- term
effectiveness isn’t tied to what is sold today. It’s about the
partnerships forged with clients and agencies over time. Since
joining Fox almost six years ago, Todd has focused on that,
presenting an array of multi-platform marketing solutions to our
clients that can be seamlessly executed.”
In additional to traditional media sales, Siegel has forged
strategic relations with NASCAR, tracks and race teams to best
serve clients’ broad marketing initiatives. He’s also worked
with sports marketing firms like GMR, Octagon and Millsport to
develop integrated, multi-platform programs that maximize their
clients’ exposure and association with NASCAR. Siegel has also
worked with the automotive industry through innovative
promotional campaigns helping as they re-emerge from the recent
economic downturn.
Recent programs include: an execution with NASCAR title sponsor
Sprint that featured Ms. Sprint appearing in SPEED programming
throughout All-Star Week to introduce the its new 4G phone; Home
Depot, as the title sponsor of RaceDay, uses the SPEED footprint
at tracks as a virtual mobile marketing unit, as part of an
on-air, on-line, on-site integrated marketing platform that
includes branding on all promotions and a year-long seasonal
feature; a program for Direct TV, a former on-site/track sponsor
of SPEEDWEEKS in Daytona, which used vignettes and on-air
branded content to explain and expose the hard core fan to Hot
Pass.
Prior to joining SPEED, Siegel served as Executive Vice
President for Screenvision, where he supervised the sale of
cinema advertising to national advertisers. Prior to joining
Screenvision, he served as Vice President of National
Advertising Sales for Discovery Communications. In that
position, he successfully built and implemented strategic sales
plans for the company’s businesses including Discovery Health,
BBC America, Discovery Kids and Discovery Digital Networks.
Siegel also spent six years as Vice President of MTV Advertising
Sales, where he supervised the sales team, managed ad sales and
implemented program sponsorships, product placements and
sweepstakes. In his early years before joining MTV, Siegel was
Vice President of Sales at NBC Cable where he helped double the
advertising revenue at CNBC. In this position, he guided all
marketing and programming efforts to represent the new channel.
Siegel holds a bachelor’s degree in government from Lehigh
University. He, his wife Jeanne, daughter Annie and son Michael
reside in Manhattan.
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Contact:
Lou D’Ermilio
FOX Sports Media Group
loud@fox.com
212/556-2573