Hong Kong/Taipei, Jul 21, 2009 – STAR CHINESE MOVIES has
reaffirmed its dominant position among all movie channels in Taiwan with the
recent premiere of Cape No. 7 which became the most watched Chinese movie on
television in 5 years*. The film also helped
STAR CHINESE MOVIES reign above all cable and terrestrial channels in the
territory.
The award-winning movie garnered a peak TVR of 4.57 and an average TVR of
2.94 TVR, attracting 2.34 million viewers. Over the last 5 years, STAR
CHINESE MOVIES has ruled the roost in Taiwan by showcasing 8 out of the 10
most watched Chinese movies. (See table on following page)
Multiple Golden Horse Awards winner Cape No. 7 is the highest ever grossing
Chinese movie in Taiwan. To keep the ratings momentum going, STAR CHINESE
MOVIES will premiere the John Woo costume epic Red Cliff in Taiwan on August
8. Meanwhile Cape No. 7 will make TV premiere on SCM CHOICE, a VOD service
on now TV in Hong Kong, in August 2009.
* AGB Nielsen: All 4+, Jul 18, 2009, 21:00-23:46
About STAR
STAR is a leading media and entertainment company in Asia. STAR broadcasts
over 60 television services in 13 languages to more than 300 million viewers
across 53 Asian countries. STAR and its joint venture channels cover all
genres including general entertainment (Star Plus, Xing Kong, Star Chinese
Channel, Star World, Star One, Star Utsav, Star Jalsha, Star Pravah, Vijay,
Asianet, Asianet Plus, Sitara, Suvarna, antv, Phoenix Chinese Channel),
sports (ESPN, Star Sports, Star Cricket), movies (Star Chinese Movies, Star
Chinese Movies 2, Star Gold, Star Movies), music (Channel [V]), and news and
current affairs (Star News, Star Ananda, Star Majha, Phoenix InfoNews
Channel).
STAR controls over 20,000 hours of Indian and Chinese programming and also
owns the world's largest contemporary Chinese film library, with more than
600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and
Bruce Lee. In partnership with leading companies, STAR businesses extend to
filmed entertainment, television production, cable systems and distribution,
direct-to-home services, terrestrial TV broadcasting, wireless and digital
services. STAR is a wholly owned subsidiary of News Corporation.
www.startv.com
Contact:
Ben Iu +852 2621 8618
ben.iu@startv.com