LONDON, July 28, 2009 – Dow Jones & Company, a News Corporation
company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV;
www.newscorp.com), has signed a
three-year agreement with South African Tourism to provide mainstream, Web
and social media monitoring, evaluation and strategic analysis in support of
the organisation’s work in promoting South Africa as a destination for
international business and leisure travel, particularly as the country gears
up to host one of the biggest sporting showpieces on the planet, the 2010
FIFA Soccer World Cup™.
Dow Jones will provide media intelligence across South African Tourism’s 15
target markets: South Africa, Kenya, Nigeria, Southern African Development
Community (Botswana, Mozambique), Australia, China, India, Japan, France,
Germany, Italy, Netherlands, UK and USA, in eight languages (English,
Italian, Chinese, Japanese, German, French, Dutch and Portuguese).
“The next three years is a hugely important period for South African
Tourism. With more than 450,000 people expected to travel to the 2010 FIFA
World Cup™, combined with billions more watching on television, the eyes of
the world and its media will be on South Africa. It was therefore imperative
to select the right partner for media monitoring, analysis and evaluation,”
said Roshene Singh, chief marketing officer of South African Tourism. “We
were truly impressed with Dow Jones’s unique combination of global reach
with extensive local content. In addition, Dow Jones impressed us with its
strategic thinking, the functionality of its technology and most
importantly, its understanding of our brand and business needs.”
“South African Tourism has an unmatched platform on which to promote South
Africa to the world over the next three years,” said Martin Murtland,
managing director, Dow Jones PR & Corporate Communications Solutions. “Dow
Jones is well placed to assist South African Tourism in meeting the
communications challenges and opportunities that will arise in the coming
months. News, information and opinion travel with greater speed and reach
more people in less time than ever before. Dow Jones tools will enable South
African Tourism to monitor, analyse and evaluate mainstream and social media
in its target markets, in up to eight languages. South African Tourism’s
marketing and communications initiatives will be informed by Dow Jones tools
to analyse trends and spot opportunities from conversations taking place
around South Africa as a travel destination, allowing it to shape and refine
communications campaigns over time.”
For more information about Dow Jones Enterprise Media Group, visit
www.solutions.dowjones.com.
ABOUT DOW JONES
Dow Jones & Company (www.dowjones.com)
is a News Corporation company (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV;
www.newscorp.com). Dow Jones is a
leading provider of global business news and information services. Its
Consumer Media Group publishes The Wall Street Journal, Barron's,
MarketWatch and the Far Eastern Economic Review. Its Enterprise Media Group
includes Dow Jones Newswires, Dow Jones Factiva, Dow Jones Client Solutions,
Dow Jones Indexes and Dow Jones Financial Information Services. Its Local
Media Group operates community-based information franchises. Dow Jones owns
50% of SmartMoney and 33% of STOXX Ltd. and provides news content to radio
stations in the U.S.
ABOUT SOUTH AFRICAN TOURISM
South African Tourism (www.southafrica.net)
is the national tourism agency responsible for the marketing of South Africa
as a preferred travel destination. It is headed up by Chief Operating
Officer and acting Chief Executive Officer, Ms. Didi Moyle.
Contact:
Michael Burns
+44 (0)20 3217 5434
Michael.burns@dowjones.com
Monde Mateza, SA Tourism
+27 11 895 3043
monde@southafrica.net