Tuesday, October 27, 2009 – The
Cable & Television Association for Marketing (CTAM) announced that Fox Cable
Networks (FCN) had received 24 (five gold, 10 silver, and nine bronze) of
the organization’s 2009 Mark Awards. Leading the charge for FCN was the
National Geographic Channel, which captured 16 Mark Awards and surpassed the
previous record total for a single basic cable network.
The Mark Awards is the premiere cable marketing competition, recognizing
outstanding achievement and excellence in marketing from networks, cable
companies and suppliers.
The National Geographic Channel earned four gold, three silver, and three
bronze Mark Awards for initiatives that involved program promotion and tune
in. The network also garnered six Mark Awards in the press campaigns
categories, featuring efforts for programming such as “Dogtown: Saving the
Michael Vick Dogs,” “Expedition Week 2008,” “On Board Air Force One,” and
“The Girl with Eight Limbs.”
The affiliate marketing group for Fox Cable Networks totaled six Mark
Awards, including a Gold medal performance for its FCN HD direct mailer. Big
Ten Network was recognized for best brand image and positioning with their
2008 football and basketball branding spots. SPEED also received a Mark
Award for program promotion and tune in for multiple programs.
A complete list of Fox Cable Networks winners follows:
GOLD
Marketing / Direct Mail
FCN HD Mailer
Fox Cable Networks
Program Promotion and Tune-In / Campaign (2-3 Media) for Single
Program
On Board Air Force One Campaign
National Geographic Channel
Program Promotion and Tune-In / TV (Single Promo) for Single Program
Solo: Lost at Sea
National Geographic Channel
Program Promotion and Tune-In / TV (Multiple Promos) for Multiple
Programs
"Taboo"
National Geographic Channel
Promotion of Non-Linear Products / Campaign
Stonehenge Decoded
National Geographic Channel
SILVER
National Geographic Channel Affiliate Marketing / Campaign
FCN HD Mailer
Fox Cable Networks
Affiliate Marketing / Premium
Big Ten Network Football Program Artwork
Fox Cable Networks
Affiliate Marketing / Print
National Geographic Channel - Born to Be HD Trade Ads
Fox Cable Networks
Brand Image and Positioning / TV Spot/Promo
Big Ten Network 2008 Football & Basketball Branding Spots
Big Ten Network
Press Communications / Campaign
Dogtown: Saving the Michael Vick Dogs
National Geographic Channel
Press Communications / Campaign
Expedition Week 2008
National Geographic Channel
Press Communications / All Other Media
Dog Whisperer 100th Episode Red Carpet Event
National Geographic Channel
Program Promotion and Tune-In / TV (Single Promo) for Single Program
Neanderthal Code
National Geographic Channel
Program Promotion and Tune-In / TV (Multiple Promos) for Single
Program
Human Footprint
National Geographic Channel
Program Promotion and Tune-In / TV (Multiple Promos) for Single
Program On Board Air Force One -
Multiple Promos
National Geographic Channel
BRONZE
Affiliate Marketing – Print
National Geographic Channel Human Footprint Trade Ad
Fox Cable Networks
Partnership with Affiliates / All Other Media
National Geographic Channel VOD Topicals
Fox Cable Networks
Partnership with Outside Organizations / All Other Media
Preserve Our Planet Film & PSA Contest
National Geographic Channel
Press Communications / Campaign
On Board Air Force One
National Geographic Channel
Press Communications / Campaign
The Girl With Eight Limbs
National Geographic Channel
Press Communications / Kit
Human Footprint
National Geographic Channel
Program Promotion and Tune-In / Campaign (2-3 Media) for Multiple
Programs
World’s Toughest Fixes
National Geographic Channel
Program Promotion and Tune-In / TV (Single Promo) for Multiple
Programs
World’s Toughest Fixes
National Geographic Channel
Program Promotion and Tune-In / TV (Multiple Promos) for Multiple
Programs
NASCAR on SPEED
SPEED
Fox Cable Networks (FCN) includes 36
domestic programming services in which News Corporation holds interests.
Together these networks reach more than 550 million subscribing television
homes and represent one of the media industry’s largest and most diverse
programming groups. Fox Cable Networks span FX, National Geographic Channel,
Nat Geo Wild (coming spring 2010), Fox Reality Channel, Fox Movie Channel,
Fuel TV, FSN and 19 regional cable sports networks, SPEED, Fox Soccer
Channel, Fox College Sports, Fox Sports en Espanol and the Big Ten Network
(co-venture with the Big Ten Conference). FCN also includes Fox Sports
Enterprises, which manages interests in sports franchises and leading
statistical information provider STATS, LLC.
Contact:
Brian
Peterson, 310.369.0009
brian.peterson@fox.com