London, 17 March 2008 –
Matthew Anderson has been named Group Director, Strategy and Corporate
Affairs, Europe and Asia of News Corporation. Mr. Anderson joins News
Corporation from British Sky Broadcasting (BSkyB) where he has most recently
served as Group Director, Communications and Brand Marketing. In his new
role, beginning on 15th April, Mr Anderson will report to James Murdoch,
Chairman and CEO, Europe and Asia, News Corporation.
Commenting on today’s appointment, James Murdoch said: “Matthew’s
considerable experience across Europe and Asia combined with his ability to
help companies stand out and grow will be a huge asset as News Corp
continues its growth in key regions. I am pleased that he will also play an
important role in international strategy at a time of significant
opportunity for the business.”
In this new position, Mr. Anderson will pursue a wide remit supporting the
operations of the company in the areas of marketing, communications,
strategy, corporate and public affairs, and corporate responsibility. In
addition, News International’s Corporate Affairs function will report
directly to him.
Mr Anderson said: “Few companies so consistently and effectively challenge
the status quo as News Corp does. News is changing the business of media in
some of the biggest and most competitive marketplaces in the world -- from
Indian cable television to the UK newspaper business. I look forward to
being part of it.”
At BSkyB, Mr Anderson has overseen a range of corporate affairs and
marketing functions. Mr. Anderson’s contributions to BSkyB range from
helping it become the world’s first carbon neutral media company to Sky’s
See, Speak, Surf and Believe in better marketing campaigns which have seen
Sky become the fastest growing pay-TV, broadband and telephone service in
the UK. Prior to joining BSkyB, Mr. Anderson held a range of international
roles over 15 years within the Ogilvy family of WPP, the last of which was
Chief Executive, Asia Pacific and EMEA, of Ogilvy Public Relations
Worldwide. In 2005, he was named a Young Global Leader by the World Economic
Forum.
News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV) had
total assets as of December 31, 2007 of approximately US$69 billion and
total annual revenues of approximately US$31 billion. News Corporation is a
diversified entertainment company with operations in eight industry
segments: filmed entertainment; television; cable network programming;
direct broadcast satellite television; magazines and inserts; newspapers and
information services; book publishing; and other. The activities of News
Corporation are conducted principally in the United States, Continental
Europe, the United Kingdom, Australia, Asia and the Pacific Basin.
A photograph of Matthew Anderson is available on request. +44 20 7782 6019
Contact:
Daisy Dunlop
020 7782 6019